Online stores and marketplaces are becoming highly popular with different kinds of businesses as well as clients. Two of these leading e-commerce platforms are Shopify and Etsy. No matter what type of online store you want, you probably have thought about using Etsy or Shopify. Therefore, in this article, you will get a comprehensive guide to Shopify vs. Etsy. Let’s look at these platforms one by one.
Shopify has become one of the leading online store builders and a reliable e-commerce solution because it provides a variety of pricing plans for different types of customers and organizations. Moreover, it is user-friendly, which means even beginners in the e-commerce industry can rely on it to fulfill their requirements.
Another useful feature of Shopify is that it supports integration with social media platforms like Facebook and Instagram. Moreover, you can add other marketing and selling channels like Amazon.
Similarly, Shopify Lite is also available to help those businesses that are well-established and don’t need this platform to sell on social channels. Business owners who are just starting out can also use Shopify Lite.
Payment solutions are a significant issue in e-commerce platforms. The good thing about Shopify is that it provides more than 100 third-party gateways like PayPal, Adyen, and many others. While these options are great for a lot of companies, the safest and secure option is to choose the in-house Shopify Payments solution. It allows companies to avoid unnecessary charges. Such payment procedures are safe and secure because Shopify complies with all of the legal rules and regulations in addition to implementing strong security protocols.
Shopify provides a wide range of customization options to the users so that they can create online shops as per their required designs and themes. Compared to the design of Etsy’s marketplace, you have more freedom in Shopify. You get to choose from more than 100 themes in Shopify, and most of them are even available for free.
If you do not want to commit to a long-term subscription platform, then Etsy is the best available platform for you in the e-commerce industry. When it comes to Shopify vs. Etsy, the most basic difference that you should understand is that Shopify allows you to build an online store while Etsy is an online marketplace.
In Etsy, users do not have much control over the overall design and structure of their online shop. However, this kind of simplicity can also be a great attractive feature for a lot of users and entrepreneurs who do not want extensive customization options and instead want to rely on basic features to market and sell their products.
Etsy has a very strong presence on the search engines like Google, due to which it usually comes up on the first page. It is very user-friendly, due to which even beginners can use this platform. One thing that you should remember is that you will have no control over the listings that Etsy displays on the shop page because Etsy uses its own algorithm to decide what is being displayed in the searches. As a result, it would not be wrong to say that Etsy is very unpredictable due to the lack of control by the sellers.
Shopify Vs. Etsy
A major factor that should become clear in Shopify vs. Etsy is that comparing these two major e-commerce platforms is not a straightforward procedure because Etsy is an online marketplace that allows a lot of different sellers to sell their products. On the other hand, Shopify is an online platform that allows users and businesses to build a website on which they will have complete control.
Shopify has not limited its target audience to any one particular sector. On the other hand, Etsy is typically meant for artists and vintage resellers. Undoubtedly, the leading feature of Etsy is that it is very easy to set up and develop product listing. As a result, you can attract a large number of people to your business because you will be getting access to a well-reputed e-commerce platform.
On the other hand, Shopify allows you to develop a customized online store as per your own company requirements. You get a variety of different features and a reliable built-in POS along with options to install numerous plug-ins. As a result, you will have a lot of flexibility in creating online stores with which you will not get in online marketplaces like Etsy.
The above-detailed discussion about Shopify vs. Etsy makes it quite evident Shopify is the most reliable and efficient solution for the users in the e-commerce industry because it is catering to all types of users and businesses.